By accessing or using our platform and services, you acknowledge and agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not consent to these practices, you must not use our services.

1. Information We Collect

We collect personal information from users to provide a secure and personalized experience. The types of information we collect include:

• Name, email address, phone number, and postal address
• Date of birth, gender, religion, caste, and marital status
• Educational qualifications and occupation details
• Profile photo(s), profile videos, and identification documents (for verification purposes)
• Login credentials (username and password)
• Payment details (billing address, credit/debit card details)
• Device information, IP address, location data, and browsing history
• Social media profile information (if signing in via Google, Facebook, LinkedIn, etc.)

We also use cookies and similar technologies to enhance your experience and collect data regarding your interactions with the Platform.

2. How We Use Your Information

Your information is used to:

• Create and manage your profile
• Provide personalized match recommendations
• Verify your identity and prevent fraudulent activity
• Facilitate communication between users
• Conduct research, analysis, and improve our services
• Manage payment transactions and subscriptions
• Send service-related communications, offers, and updates
• Comply with legal obligations and enforce terms of service

3. Sharing of Information

We may share your information with:

• Our affiliates, group companies, and service providers (e.g., payment gateways, verification partners)
• Legal or regulatory authorities, when required by law
• Anti-fraud and cyber security agencies to ensure user safety
• Third parties in connection with corporate transactions such as mergers or acquisitions

We do not sell or rent your personal data to any third parties for marketing purposes without your explicit consent.

4. International Users (EU and Other Jurisdictions)

If you are accessing our services from outside India, including the European Union (EU), your data may be transferred and processed in countries with different data protection laws. We ensure appropriate safeguards are in place to protect your data.

As an EU user, you have rights including:

• Accessing or correcting your data
• Withdrawing consent at any time
• Requesting deletion of your personal data
• Lodging complaints with your local data protection authority

You can exercise these rights by contacting us at support@swagathmatrimony.com.

5. Data Retention

We retain your information for as long as your account is active, or as needed to:

• Fulfil the purposes outlined in this policy
• Comply with legal obligations
• Resolve disputes and enforce our agreements

Upon account deactivation, some data may be retained in backups for a limited period due to legal and operational requirements.

6. Data Security

We implement technical and organizational measures to safeguard your information from unauthorized access, alteration, or disclosure. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet is 100% secure.

7. Third-Party Links

Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external platforms. Please review their privacy policies before sharing any data.

8. Changes to This Privacy Policy

Swagath Matrimony reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with the revised “Last Updated” date. Continued use of the Platform after such updates constitutes your acceptance of the changes.